Samsung to launch Galaxy S4 at end of April in 50 countries
Daniel Shen, Taipei; Jackie Chang, DIGITIMES [Thursday 18 April 2013]
Samsung Electronics plans to introduce its Galaxy S4 at the end of April in 50 countries and sources from the supply chain predict shipments in the first month will be close to 10 million units. There have been no rumors regarding component shortages.
Sources predict demand within the first month of the launch will be around 10 million units and 30 million in the second quarter of 2013 as the penetration rate of smartphones continues to grow and Samsung is currently the leading brand. In addition, the Galaxy S4 has better features than the Galaxy S3, hence sales of the product are expected to exceed its predecessor.
Component providers disclosed that Samsung has control over production as the firm provides in-house key components such as processors, panels, image sensors, and memory. Component providers added that even if demand exceeds expectations, which may cause a shortage for a short period of time, it is unlikely to cause shipment delays like for the HTC One.
Despite the tensions in Korea, Samsung has eight handset manufacturing facilities located around the world, including countries like China and Vietnam. If the facility in South Korea halts production, plants in other locations can immediately increase production. However, if South Korea-made components cannot be exported, then shortages might occur.
Cooperating with 327 telecom carriers around the world, the Galaxy S4 will be launched in a total of 150 countries.
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